Meet Becky Sosnov, one of the best storytellers in Silicon Valley.

She’s the Head of Corporate Affairs at Reflection – the open-source AI company valued at $25B.

Former Global Head of External Comms at Notion and DoorDash. Capital builder at Sequoia Capital. Advisor to Lovable, Decart, Irregular and some of the most ambitious companies in tech.

Her craft: storytelling, narrative design, and shaping how the world sees a company.

Yesterday she sat with our TITAN (By Genesis) founders. One hour. No slides. Just the real playbook for launching Israeli startups in the US.

What I’m taking with me:

→ You launch when one of three things hits an inflection point: raising money, clients, or talent. Everything else is noise.

→ Before the press release, before the blog, before the tweet – write your “What’s My Story.” capturing the founder’s story, the company mission, and what sets them apart.

→ X is the single most important amplification channel for a US launch – investors, talent, and enterprises all consume information there.

Becky – תודה. The kind of session founders remember years later.

Photo: Alex Hao for Notion